Australian online shoppers can now click to pay with Visa, making checkout easy, smart and secure
With 70 per cent of Australians having made an e-commerce transaction in the past three months1, click to pay is redefining the checkout experience as more consumers and businesses move online.
Visa, the global payments company, today announced the arrival of click to pay, a simpler and more secure online checkout experience in Australia.
Built on the EMV® Secure Remote Commerce (SRC) industry specification, click to pay has started to roll out across participating Australian businesses, and is designed to mirror the consistent checkout experience in physical stores – with one terminal (or in this case ‘button’) to accept all cards.
Click to pay launches at a crucial time in Australia as businesses and consumers embrace a rapid shift to e-commerce. Around 37 per cent of Australians have made five or more online purchases in the past three months2, yet more than 40 per cent have given up on an online purchase due to the amount of information required3 – representing lost sales for Australian businesses. Click to pay provides an efficient solution, removing the need to key in personal account numbers and passwords.
“As increased demand for secure touch-free purchases is prompting Australian businesses to digitise at pace, it is essential for these businesses to offer a smooth online checkout, replicating the seamless experience provided by contactless payments in store,” said Julian Potter, Visa’s Group Country Manager for Australia, New Zealand and South Pacific.
“With click to pay, we are removing the friction caused by manual card entry, passwords and other hurdles consumers and businesses face in today’s digital-first world. We believe click to pay will result in reduced cart abandonment and increased customer satisfaction, helping Australians businesses to grow.”
Australian businesses among global leaders
Businesses including Pizza Hut, Ticketek and Optus are among the first to adopt click to pay on their websites, with payment processors Bambora, eWAY, Fat Zebra and Cybersource enabling the functionality for Australian businesses.
Pizza Hut Australia welcomes the expansion of click to pay as part of the brand’s digital transformation and modernisation. “Operating in a highly competitive market means we need to continually become more relevant to more Australians through ease, speed and value – and a seamless checkout helps us to deliver on this,” said Phil Reed, CEO, Pizza Hut Australia.
Ticketek has also enabled click to pay for online and mobile. Geoff Jones, CEO of TEG and Ticketek, says the added convenience and security will streamline the final step of an online purchase. “Enhancing the experience of ticket sales is at the heart of our business, so a simpler, faster online checkout is another way we’re improving the customer journey,” said Jones.
Optus has also seen a surge in digital commerce over the past several months. “As society continues to embrace digital channels to connect with family, friends and colleagues, we too have seen a rise in the number of consumers taking advantage of our online platforms – click to pay is another step towards making this experience easier and more accessible for everyone,” said Richard Webb, Consumer Billing Director, Optus.
For more information about click to pay, visit: https://www.visa.com.au/pay-with-visa/checkout.html
*The EMV® SRC payment icon, consisting of a pentagon design oriented on its side with a stylised depiction of a fast forward symbol on the right, formed by a continuous line, is a trademark owned by and used with permission of EMVCo, LLC.
About click to pay
- American Express, Discover, Mastercard and Visa announced the e-checkout solution based on the EMV® Secure Remote Commerce industry standard in October 2019. Earlier this week, the networks announced its global expansion, with Australia among the first markets to adopt click to pay.
- When click to pay is combined Visa Token Service, it can help reduce fraud. Visa Token Service was introduced in 2014 to make the entire payments ecosystem more secure and innovative through the use of unique tokens that replace sensitive cardholder information (tokenisation technology).
- With 84 per cent of Australians having security concerns about e-commerce transactions, and 60 per cent wanting companies to do more to bolster online security4, click to pay is a smart and secure digital payment experience for both consumers and businesses alike.
About Visa Inc.
Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of digital commerce on any device, for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit About Visa, https://usa.visa.com/visa-everywhere/blog.html and @VisaNews.