Australians ready for IoT and AI in commerce
More than half of Australians would prefer to use fingerprints, voice or retina scans in place of PINs when making payments and a quarter are ready for artificial intelligence to do their shopping.
According to new research commissioned by Visa, more than a quarter (29%) of Australians are ready to use an internet-connected device, like a smart home virtual assistant or connected fridge to make payments on their behalf. This number has grown dramatically in less than a year, from 12 per cent in September 20161.
This sharp increase is proof that Australia is a nation of enthusiastic adopters of new ways to pay. According to Stephen Karpin, Group Country Manager for Visa in Australia, New Zealand & South Pacific, as technology continues to enable innovative experiences, Australia is on the brink of a new era of commerce.
“Australian shoppers are at the forefront of the global evolution of commerce, providing a big opportunity to merchants and financial services providers to similarly lead their international counterparts in innovation. Over the past few years, we’ve seen developments that have significantly changed our payment experiences – from Visa payWave to wearables, such as smartwatches and even rings.
“As the Internet of Things and biometric capabilities become integrated into our everyday experiences, we’ll experience a significant shift in how payments are made. In our lifetime, we will see infinitely more choice in how Australians pay, from watches, fridges and mobile phones, to eyes and fingers. And we’ll experience personalisation that we never thought possible, powered by artificial intelligence,” said Mr Karpin.
On a global level, there are currently more than three billion Visa cards. Visa has predicted that with the introduction of connected devices and the continued growth of digital commerce, three billion cards will expand into 30 billion different ways of paying.
Futurist, Anders Sorman-Nilsson, shares this vision based on the trends he is tracking, and says that we’re only at the beginning of a commerce revolution: “Ease of use will drive consumers to adopt new payment and commerce experiences. Connected, AI enabled devices ready to pay will only be pervasive if the experience is easy, seamless and secure.”
Many of the new payment methods are enabled by the use of biometrics as authentication – the most common example of this being the fingerprint scanner on a smartphone. More than half of respondents surveyed by YouGov (56%) said they are comfortable using their thumbprint, voice or retina for payment. According to the research, the appeal of biometrics is that it is more secure (45%) and the need to not have to remember a pin/password (40%) is driving consumer adoption and readiness.
But while consumers are keen to embrace biometric authentication, less than half (39%) of respondents were willing to share their personal information in exchange for convenience in payments.
Mr Karpin said: “This hesitance to share personal information in exchange for convenience is an important insight. At Visa, we believe in responsible innovation – that is, ensuring that security is built in from the start and that no new technology or capability comprises the integrity of the payments ecosystem.
“Australians are sophisticated adopters of technology and it’s essential that we continue to assure them of the security of their information and identity. As technology enables truly personalised experiences that integrate elements of people’s identities, such as fingerprints and irises, we will draw on our nearly 60 years of global leadership to continue securing the future of commerce.”
1 YouGov survey, conducted September 2016
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About the research
The research was conducted by YouGov, which conducts online polls using ActiveSampling to provide comprehensive market intelligence on a range of industry sectors. The sample of the research was 500 people in Australia conducted between 16 – 19 May 2017.
Visa Inc. (NYSE: V) is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world's most advanced processing networks — VisaNet — that is capable of handling more than 56,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa's innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, pay ahead of time with prepaid or pay later with credit products. For more information visit www.visa.com.au and @VisaNewsAU