Visa rallies fans to back women beyond the win this AFC Women’s Asian Cup with ‘Let’s Get On Her Side’
03/11/2026
As the AFC Women’s Asian Cup Australia 2026 kicks off this month, Visa launches Let’s Get on Her Side, a new campaign showing the need for collective support and calling on fans to stand with female athletes at every stage of their success.
Even as women’s sport continues to reach new heights in visibility, participation and fandom, research shows that 87 percent of elite sportswomen have experienced gendered online abuse1. Let’s Get On Her Side invites supporters to go beyond the applause and show up with positivity, pride and encouragement when it matters most. The campaign highlights the role fans play in shaping a culture where female athletes feel backed, respected and celebrated on and off the field.
The video series features Visa ambassador and Olympian Flynn Southam, who reads real online comments directed at female athletes. Delivered with an intentionally light, comedic tone, the films reveal the stark contrast in how success is often received across genders.
Flynn said: “When you’re competing at the highest level, the support you feel from the crowd and the community really matters. This is all about backing female athletes with the same energy and respect they bring to their sport, not just when they’re winning, but every step of the way.”
Meble Tin, Head of Marketing for Visa Oceania, said: “Supporting the AFC Women’s Asian Cup means standing with athletes beyond the win, acknowledging the hard work they put in and the pressure they face in representing their country.”
“Backing inclusivity in sport is essential - not only to protect performance and wellbeing for women especially, but to also ensure the next generation sees sport as a place of opportunity, respect, and belonging.”
The campaign will run on Paramount, Netflix and social channels.
For more than 15 years, Visa has been a global supporter of women’s football, backing the game well before it reached today’s levels of visibility and commercial momentum.
Let’s Get on Her Side builds on that legacy, reaffirming Visa’s long-term commitment to standing with female athletes at moments when attention, pressure and scrutiny are at their highest.
By turning visibility into positive action, Visa hopes to help redefine what support for women in sport looks like, during the AFC Women’s Asian Cup Australia 2026 and well beyond it.
For more information on the campaign, visit: https://www.visa.com.au/about-visa/sponsorships-promotions/afc-womens-asian-cup-2026.html
1 Deaken University: Aussie female sport stars targeted by online trolls at alarming rate (2024)
About Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, sellers, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Learn more at Visa.com.